Try the So Pure Experience - Ammonia-Free Hair Colour

We don’t blame you if you’re not too enthusiastic about literally bathing your scalp in harsh chemicals. Some people don’t like it, others can’t handle it. That’s why there’s also an option to go with the So Pure Experience, it's ammonia-free and gentle on your scalp, while still getting the hair colour you want. So, what’s the deal with these dyes and why is everyone going crazy for them?

Scalp Comfort at Its Finest

We all thought that burning and irritation of your scalp is necessary. Beauty is pain. Pain for beauty, and the whole shebang. But, it doesn’t have to be that way every time you simply want to retouch your colour. Our Ammonia-free hair colours are safe on sensitive scalp, don’t cause rashes or irritation, and you won’t feel any pain, which is something we all can appreciate.

Smooth as Natural Hair

Hair texture is preserved and protected, so that your hair feels smooth from root to tips. If you opt for ammonia-free hair dyes, you won’t eventually come face to face with brassy, unmanageable hair. It’s especially useful if you have dry and frizzy hair, because it won’t inflict further damage on your hair making it impossible to control, thus driving you insane.

No Smell

That strong smell that usually accompanies hair dyes with ammonia, isn’t just annoying, but it can be harmful on your sinuses, especially if you’re regularly colouring your hair. The So Pure range doesn't have that annoying, strong scent that makes you feel noxious sometimes, in fact, its enriched with botanicals and orgnanic plant extracts which makes the experience much more pleasant for you and your hair stylist.

Permanent Results

As the industry develops, so do hair colouring systems. And although it was believed that ammonia-free hair dyes will never be able to provide permanent and long-lasting results, that is now a thing of the past. They provide 100% grey coverage and enable you to have a long-lasting colour with perfect coverage.

Give your hair a special treat, and try something new today. We offer ammonia-free hair colouring with So Pure, and we guarantee you jaw-dropping results every time.